Competing for Affection: Brands Tap Into Social Networking

I own an iPod. Do you? If so, do we have anything in common? Apple is hoping that we do, and it's providing plenty of room for us to find out at the iTunes Store. There, music lovers can write and read reviews of artists' recent, and not-so-recent, releases. Perhaps more commercially important, they can provide recommended playlists to each other and those seeking good music can buy one track or an entire playlist in a dizzying array of categories. Maybe you like Fergie? You can buy a collection of her 11 favorite songs by other artists.

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