Oracle's steady march to integrate its string of multimillion-dollar acquisitions continues. Its latest meld is the PeopleSoft Enterprise CRM 9 application with the Oracle Customer Hub, with Fusion middleware serving as the common platform. The end result is a CRM enterprise suite with master data management features, explained Oracle Vice President of MDM Strategy Pascal Laik. Master data management, or MDM, is the CRM industry's answer to the ubiquitous scourge of so-called dirty data.
January 11th 2008