Wishing Apple Into the Enterprise Won’t Get It There

A while back, I read a heated discussion about Apple's supposed moral obligation to the enterprise. The context was that Apple should endeavor to make products that are both fun to use, compelling and check all the enterprise boxes. The failure to fully penetrate the enterprise was presented as a deficiency of Apple's. I am going to tell you that the problem is not with Apple, but rather it is a cultural problem that needs to be solved by the Apple community and Apple enthusiasts in the workforce.

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