Open innovation has been a hot management phrase for the past five years. So far, though, these collaborations have generally been focused on small-scale research and development, or technology ventures between giant global brands and smaller partners. Think Proctor & Gamble's collaborations with universities and suppliers or IBM's embrace of an open source software language which both saves the company money and provides it with a new revenue stream. What if you brought together design heads from some of the world's biggest global brands with the aim of stimulating innovation?
March 06th 2008