Mac in the Enterprise: Dealing With Culture Shock

Hindsight, as they say, is always 20/20. Less than five months after going public with plans to immediately start replacing its Windows-based PCs with Macs, Auto Warehousing was forced to push back the project by more than a month. That was last December. The reason was not a lack of money, manpower or executive support. Rather, what stymied the project were protests from workers and objections from customers who perceived the technology switch as unnecessarily costly. "I didn't see this coming at all," says Dale Frantz, CIO of the Tacoma, Wash.-based company.

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