AOL CPO Jules Polonetsky on Hitting the Privacy Sweet Spot

The privacy requirements of Internet users can vary widely. Some divulge the most personal details of their lives on blogs and social networking sites; others want to remain as anonymous as possible. Users know they have control over what they push onto the Web -- but what about data that portals and other online giants retain on the back end? Online firms are piling up user data to get to know them better -- and serve ads based on keywords in searches and e-mails.

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