The three-year-old social networking phenomenon Facebook, worth more than $15 billion by many estimates, got a good deal on going global. Its users around the world are translating Facebook's visible framework into nearly two dozen languages -- for free -- aiding the company's aggressive expansion to better serve the 60 percent of its 69 million users who live outside the United States. The company says it's using the wisdom of crowds to produce versions of site guidelines -- especially terms specific to Facebook -- that are in tune with local cultures.
April 22nd 2008