Most e-commerce sites are approaching their 10th birthday. The standard approach -- with left-hand navigation and search, a product catalog and product detail, cart and checkout -- is a tired format. Just like brick-and-mortar stores, Web stores need refurbishing, and retail is the new darling of Web innovation. After all, what major vertical has more to gain from the recent craze in social networks than retail? Projects are getting funded, action is taking hold, and innovation is being born.
May 04th 2008