Loopt’s Brian Knapp: Mapping Out a Proactive Privacy Strategy

Loopt has taken mobile mapping to a new level. The startup's application not only allows users to see where their friends are on a map, but also lets them text each other within the app and share photos. Since Loopt's beginnings, the company has been proactive in setting high standards for user privacy. For instance, Loopt is a closed network and therefore only allows users to share their locations with specified friends. It also has reached out to multiple privacy groups for their guidance on navigating the privacy terrain.

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