Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm, and in doing so has affected the role of the Web as a business news forum along with the way that companies relate to online media in telling their stories and selling their products and services.
May 23rd 2008