Facebook's quest to lure more advertisers to its popular online hangout is getting an assist from Visa's marketing machine. As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa also will promote the new Facebook service in a multimedia marketing campaign beginning next month. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which debuts Tuesday.
June 24th 2008