With the advent of new personalization technologies and the integration of user-generated content, social networking, RSS feeds, multichannel interaction and Ajax-based user interfaces, online retailers are rushing to upgrade their e-commerce sites to provide better user experiences and increase customer acquisition, retention and loyalty. These upgrade projects can be large and often involve deploying a new e-commerce platform. The success of an upgrade project begins with a good project plan. However, unexpected events can happen, especially in large projects.
July 01st 2008