Its stock price is in free fall and it still faces a potential takeover led by rogue investor Carl Icahn. However, Yahoo can still fire shots across the digital bows of Google and Microsoft; it is inviting third-party developers to use its search technology so they can build their own search engines. Yahoo calls the new strategy "BOSS," which stands for Build your Own Search Service. Developers will be able to use Yahoo search formulas and architecture to create search engines for niche markets.
July 10th 2008