Your Reputation Online, Part 2: Repairing the Damage

So, you've got an online image control crisis. Now what? In response to the growing threat of online image crises, businesses have sprung up that address exactly that problem. They work to repair your online image using a variety of tactics, including putting more positive information out there to show up high in search results, removing offending information, and building their client's personal or corporate brand. "It's really a new industry," said Tom Drugan, CEO of the reputation repair company Naymz.

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