Internet Explorer 8′s Privacy Controls Worry Advertisers

Microsoft's upcoming Internet Explorer 8 will offer a new set of privacy features designed to give users more control over personal information, the company has revealed. The "InPrivate" feature will build in options for turning off history and cookie collection and will also allow users to see what external sites could access that data -- and then disable them from doing so. The move is drawing mixed reactions: While privacy advocates are cheering the easily implemented controls, advertisers are expressing concern the feature could create a roadblock to effective online ads.

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