Who would like to bid the highest amount for the exclusive global rights to the new domain suffix, .dubai, under ICANN's latest policy? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai. Who would be the next global cyber-branding leader of this new millennium? Are auctions the right methods to sell such mega marketing channels? ICANN, the Internet authority, is looking into auctioning off such popular name identities.
August 27th 2008