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Now you can buy any domain with any suffix. If a dot-com is gone, so what? For a cost, you can create your own suffix using any letters and any name. Domain names are made of three parts. The www, the "name" and the suffix like .com. With ICANN's latest decision, you now have full creative control over the last two parts. This is a revolutionary new concept creating a global-scale boom in new names, massive potential confusion from duplication and global copycatting, all compounded with cyber-squatting, where piles of popular names will be turned into pyramids of shared stupidity.

What seems to have started as a simple play to create new cartoon content for the Web -- and make money from it -- may in effect usher in a new media distribution model. A Web search engine giant, a highly paid cartoon creator, and a production company are all working together to deliver 50 two-minute episodes of edgy cartoons that will launch in September, according to a published report. Seth MacFarlane, the creator of TV's "Family Guy," will work with Google and use AdSense to syndicate a new project called "Seth MacFarlane's Cavalcade of Cartoon Comedy," according to the report.

For most companies, a corporate ad that spreads virally on YouTube is nothing short of a dream come true. Not so for JCPenney, which is protesting a racy and unauthorized ad that took the video-sharing site by storm -- until YouTube removed it. The purported ad, titled "Speed Dressing," shows two teenagers timing themselves at home as they race to put on their clothes. Next, they're shown heading down to the girl's basement to "watch TV" while her mother sits upstairs.

Facebook's quest to lure more advertisers to its popular online hangout is getting an assist from Visa's marketing machine. As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa also will promote the new Facebook service in a multimedia marketing campaign beginning next month. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which debuts Tuesday.

Wherever your Web site ranks on your list of things to work on, move it up to the top. It's that critical. Your Web site isn't "about" your company, it's an extension of your company. If it's unprofessional, you're unprofessional. If it's cluttered, you're cluttered. If it's hard to work with, you're hard to work with. By contrast, if it's well put together, smart and easy to use, so is your company. At least that's what people will perceive. Most small business Web sites don't do their companies justice.

In a wide-ranging talk on communications and the Internet, Google cofounder Larry Page said Thursday that his company and Yahoo could structure a long-term advertising deal that does not raise antitrust concerns and protects Yahoo's autonomy. Page was also explicit about why Google opposes any deal between Microsoft and Yahoo, saying it would curb innovation in areas such as instant messaging and create a near-monopoly in communications.

In a wide-ranging talk on communications and the Internet, Google cofounder Larry Page said Thursday that his company and Yahoo could structure a long-term advertising deal that does not raise antitrust concerns and protects Yahoo's autonomy. Page was also explicit about why Google opposes any deal between Microsoft and Yahoo, saying it would curb innovation in areas such as instant messaging and create a near-monopoly in communications.

In a wide-ranging talk on communications and the Internet, Google cofounder Larry Page said Thursday that his company and Yahoo could structure a long-term advertising deal that does not raise antitrust concerns and protects Yahoo's autonomy. Page was also explicit about why Google opposes any deal between Microsoft and Yahoo, saying it would curb innovation in areas such as instant messaging and create a near-monopoly in communications.

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. Narrowcast B2B Web video programming has completely changed the old TV newsroom paradigm, and in doing so has affected the role of the Web as a business news forum along with the way that companies relate to online media in telling their stories and selling their products and services.

For decades, both manufacturers and retailers have practiced and refined the art of merchandising products. From simple steps like packaging, product shelf placement and signage to sales rep training days and the stopping power of endcap displays, retailers and their vendors have traditionally worked together because they recognized consumer shopping dynamics and shared a common motivation to drive sales by presenting shoppers with a compelling story of features, benefits and value.